• Alex Pratt

Serious Readers

Founder of the team who build the world's best reading lights

“All light is not the same.”

About Serious Readers

We combined our experience and extensive user feedback to build a reading light that could justly be called a 'Tool for Serious Readers'. These lights have now been put to use by over 500,000 people and are actively recommended by hundreds of opticians and available in over 60 countries across the world. When quality light is important Serious is there. Our small dedicated team of 50 people know that our lights have travelled into space and deep under the oceans in nuclear submarines. We believe that better light enriches life so we build lights that are brighter by design.


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About Alex

A normal guy from a Services family with a mining background, who made it to Grammar School and built enough confidence....


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© 2021 Alex Pratt OBE.