Alex has tried to follow Winston Churchill’s lead when he said "We make a living by what we get, but we make a life by what we give.' He led the DTI International Innovation Team for the British Government, was Chairman of the National Assessment Panel for Business Link, and was a director of the Regional Development Agency for the South SEEDA,. He helped to establish and to close the Learning and Skills Council.
Alex has represented the UK in the USA, at the OECD, and at the European Commission. He was the Founding Chairman of both the Buckinghamshire Local Enterprise Partnership (LEP), and of the National LEP Network which brings all 38 LEPs in England together to drive growth across the economy. An industrialist adviser to several governments, he was the key catalyst behind re-branding Britain and he later wrote the national brand strategy for Barbados. He has chaired over 50 different boards across a variety of sectors and sizes including specialist built environment consultancy West Waddy ADP, and the Direct Commerce Association - Home of Direct Commerce.
He was founding director of the Barbados Entrepreneurship Foundation, was the founding Chairman of Buckinghamshire Business First and was the founding Chairman of the Board of Entrepreneurs at Educate: Peter Jones Enterprise Academy – Peter Jones Foundation. He is a Justice of the Peace and led the work on re-writing the IoD Value Proposition in 2020.